Digital digest: TikTok

The fastest growing social platform in 2023, tiktok is one to get involved in next year.

What’s new on TikTok

  • TikTok has launched Creative Cards, which are data-backed prompts that provide content inspiration for creators.

  • TikTok has launched an ‘Add to Music App’ option that allows users to add songs that they find on TikTok to Apple Music, Spotify or Amazon Music.

  • TikTok has launched TikTok Shop in the US which will allow users to find and shop products directly in the app.

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  • All users on Instagram can download publicly posted Reels which will allow users to reshare clips on TikTok.

  • Tiktok has integrated a conversational UI that allows users to enter in conversational guidance on what they want on their ‘For You’ page.

  • Tiktok has expanded its Ticketmaster in-stream purchase partnership to a number of countries which will now allow users to purchase event tickets in the app.

 

Are you ready for TikTok?

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