Who are “meta marketing pros”?
Have you had Meta Marketing Pros contact you in recent weeks? They might be helpful to get you started with paid social advertising, but we’d take their advice with a grain of salt.
GA4: your new Google Analytics
GA4 is the new and improved version of Google Analytics - a platform that enables you to measure traffic and engagement across your website and apps.
The opportunity: Cyber Weekend
Call us crazy, but for retailers now is the time to start preparing for Cyber Weekend.
The advantages of Meta Advantage+
If you haven’t yet tried social media advertising, there’s plenty of reasons to start.
Building a community on social media
It’s no secret that organic social engagement is declining, but employing a community-first approach will help combat this and build a loyal customer base.
When to use stories, reels or feed posts
Why we love Instagram and all of it's content formats; and when to embrace each.
To boost, or not to boost
Boosting a post on Instagram or using Meta's ad manager platform offer different approaches to performance marketing.
But what does it mean?
How to speak 'digital marketing' - a Tailored Guide.
How often should you be posting on Instagram?
Here are our tips on finding a balance that works for your brand
The simplest way to convert your audience?
It’s still email that wins.
Trending right now - instagram audio
When posting reels on Instagram, one of our favourite ways to increase reach and engagement is to utilise current, trending audio.
Can you afford to keep advertising?
Can you afford to stop?
Why your instagram isn't growing
Many industries are experiencing negative growth right now so if you've seen your own follower count drop a little in recent months, you're not alone.
Why you need tiktok and instagram
It's no secret that tiktok has changed the social media landscape. If you're on the fence about this new platform, here's why we think you need to add the app to your marketing mix.
Why you need automated email flows
An integral part to your marketing strategy, we regularly see email as one of the highest converting digital channels. Automated flows achieve maximum results with little attention.