https://www.tailoredstudio.co.nz/journal daily 0.75 2025-12-17 https://www.tailoredstudio.co.nz/journal/ultra-wide-reels-are-taking-over-instagram monthly 0.5 2025-12-17 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/c8f4c45f-3240-4513-99cb-bff2cf37d7e8/reporting+back+graphic.png journal - ultra-wide reels are taking over instagram https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/d2fb68f0-5835-4559-a30e-59fe9e4e489d/-25.jpg journal - ultra-wide reels are taking over instagram By cropping the top and bottom of standard footage, creators are serving panoramic, widescreen content that feels more film trailer than phone footage - and it’s changing how we think about storytelling on the platform. Your usual vertical clips suddenly feel…narrow. This widescreen aesthetic is reshaping how brands, creators, and even tourism boards show up in-feed. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/292c6e26-d6c9-4b81-8581-1c1d7c19e308/-24.jpg journal - ultra-wide reels are taking over instagram - shooting + composition tips Leave side space - ultra-wide crops slice top and bottom, so horizontal framing is key. Use leading lines - streets, runways, landscapes that guide the eye across the frame. Think cinematic - shoot like you’re composing a film still, not a phone video. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/f76051fa-9f73-40d8-9584-fc8a7d40437f/-23.jpg journal - ultra-wide reels are taking over instagram - text placement + overlay design Keep key text in the middle band - avoid top/bottom edges. For quote posts or promos, centre your message and place logos or CTAs in the lower third. Match the cinematic vibe with editorial-style captions and overlays. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/522c25a2-b560-4608-af95-1a10ac318dd1/-22.jpg journal - ultra-wide reels are taking over instagram Ultra-wide reels look stunning in-feed, but in your grid preview, they’ll auto-adjust to 1080×1440 - taller than a square, but still vertical. Use them to break rhythm and add visual drama, but balance with standard posts and carousels to maintain cohesion. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/34d82188-4dbd-4c57-ad96-3477ea097646/-21.jpg journal - ultra-wide reels are taking over instagram Ultra-wide reels aren’t just a trend - they’re a creative opportunity. By understanding the format, adjusting your shooting style, and using the right tools, you can elevate your brand’s visual storytelling and make your feed feel fresh, editorial, and distinctly yours. https://www.tailoredstudio.co.nz/journal/black-fridaycyber-monday-should-you-play-and-how-to-win monthly 0.5 2025-12-17 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/e2d12ac9-3355-4bb3-a450-9f74ab05389a/Untitled+design+%283%29.png journal - Black Friday/Cyber Monday: should you play, and how to win The question for fashion brands is simple: are you in, or are you out? https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/43477c42-27f6-4adc-adfe-b9d6c9814601/Untitled+design+%285%29.png journal - Black Friday/Cyber Monday: should you play, and how to win Black Friday, Southern Hemisphere Style BFCM in the Southern Hemisphere provides a unique angle. Instead of clearing winter stock, it’s about harnessing the energy of summer. Think sandals, linen, resort dressing, and gifting edits. Position your brand as attuned to the local calendar, not America’s. Community Over Chaos BFCM doesn’t have to mean racing to the bottom on discounts. It can be a loyalty play. Consider early access events, “secret sales,” or collaborations with local creators and designers. Exclusivity creates connection. Make your shoppers feel like they are part of your brand community, not just passing customers. Content is the Catwalk The platforms your customers use are shifting and evolving. Instagram’s new grid formats and TikTok discovery strategies are shaping how fashion is discovered. Your content during BFCM should feel like a runway moment. Think UGC styling hauls, playful behind-the-scenes videos, or “get ready with me” summer edits. These perform better than flat sale graphics and show personality. Optimise for the platform, not just for price messaging. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/21021576-4843-4f95-9f7c-4a513f08656f/Untitled+design+%286%29.png journal - Black Friday/Cyber Monday: should you play, and how to win - Cyber Monday as a Digital Showroom Cyber Monday should not be an afterthought. Treat it as an event. That could mean an Instagram Live styling session, a TikTok challenge, or curated “gift edit” drops released online only. The goal is to position your brand as a destination experience, not just another sale. https://www.tailoredstudio.co.nz/journal/gc3eo9rqo1pdt7uawsrbzoerjs3dd1-whbj6-azewn-sxyjs monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/79565747-e1a5-46c3-8f47-cbce275bc972/e6afd14647e83679cc781f0e526bf92b.jpg journal - US tariffs just dropped. Now what? We’ve got you. The latest tariffs from the States aren’t just a local move — they could have ripple effects for ANZ fashion brands, from price jumps to slower lead times.⁠ https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/2c40cb51-4aa6-42b8-b65e-99616f0e93d9/8dff7db3b94aade29a80b4dbe7b3a89a.jpg journal - US tariffs just dropped. Now what? - Instagram is testing a new collage feature for Stories, allowing users to create custom image collages from their camera roll. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/f4824c9e-a6a1-4955-8c53-883338d5a95f/661856bc8722f3dafae39bc58079123d.jpg journal - US tariffs just dropped. Now what? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailoredstudio.co.nz/journal/gc3eo9rqo1pdt7uawsrbzoerjs3dd1-whbj6-azewn monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/5fc0f3e1-f543-43be-a599-2b6dcaeede27/eb510c6a44c481e54fedd95c67470296.jpg journal - the month ahead: Get organised and find key moments for storytelling through April and into May. Here's a few thought starters for when you need inspiration. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/a8d3f097-daa9-4732-8976-1781fb2e6e10/ba7648ef03c458ce230cafe0821d25a6.jpg journal - the month ahead: - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/95a162cd-cb1f-4506-ac96-9c637d5fd223/5add11e7c405d583213d4ba4b256deaa.jpg journal - the month ahead: - Instagram is testing a new collage feature for Stories, allowing users to create custom image collages from their camera roll. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/803e05ce-dc12-44ea-bf0e-4a3dfa13b855/fe6c604484e2e93457f5a5e066ae1409.jpg journal - the month ahead: - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/b1a0aaf1-4488-4501-94a2-40853c8e232b/April+Content+Ideas.jpg journal - the month ahead: - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/9342f058-ad49-45da-ac70-84f66651a6d9/f8f01ccb13c23f5225a015d354edfe16.jpg journal - the month ahead: - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailoredstudio.co.nz/journal/gc3eo9rqo1pdt7uawsrbzoerjs3dd1-whbj6 monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/239a62ba-8dca-4679-a9f8-b8dea7d084c1/7dcd80c036b5994611d690274f64839c.jpg journal - what you need to know: social media updates Be in the know and win at the water cooler with the low-down on the latest social media updates and industry chat. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/d5b4b641-d3b4-4d09-87b4-b2aea508096f/Untitled+designdm.jpg journal - what you need to know: social media updates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/ac60476b-7ef6-4658-90cd-8f05f39cbcf7/2.jpg journal - what you need to know: social media updates - Instagram is testing a new collage feature for Stories, allowing users to create custom image collages from their camera roll. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/43ebb52d-a24f-4fad-8e5f-1d448f0e8127/Untitled+design+tt.jpg journal - what you need to know: social media updates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailoredstudio.co.nz/journal/gc3eo9rqo1pdt7uawsrbzoerjs3dd1-j8dwd monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/117a5ece-0d7f-4851-9410-3e9b1d0c645c/52646632f4beca34661f4371e2d7f34a.jpg journal - the year ahead Get organised early and find key moments for storytelling through the year that resonate with your customer and their mindset at any given time. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/9e67c9c5-e518-416b-8f90-61b8afa9a29a/bac760035bbfcfa61491e8e00d151c04.jpg journal - the year ahead With a colossal 91.8% of internet users worldwide spending an average of 19 hours a week watching digital videos, it's clear that video content has become an integral part of our online experience. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/197d427f-4ae7-4b94-be9f-5423e8864bca/89281f42af4013c663753a26c9664d19.jpg journal - the year ahead https://www.tailoredstudio.co.nz/journal/p8k4wfm1zkkv49aqscyd4bkic9pqez-pyh2r monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/e44d27b6-1798-49e7-a89c-1cd7324abfcb/9420a62ab56e6dbe1b2c64446f5263f9.jpg journal - What you need to know: Instagram profile updates Noticed a change to the Instagram grid? Here's everything you need to know about the latest updates to your profile. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/9d803ef8-b53a-4328-b736-0d262d8bb4a9/2.jpg journal - What you need to know: Instagram profile updates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/6dc124c2-cb9d-41c6-8d61-c5ea9e1f214b/Untitled+design2.jpg journal - What you need to know: Instagram profile updates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailoredstudio.co.nz/journal/p8k4wfm1zkkv49aqscyd4bkic9pqez-xglz3 monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/a1885891-cd06-4fe4-a536-0819bf1f5eae/Untitled+design.jpg journal - What you need to know: United States TikTok ban If you're as confused as we were about the future of TikTok, here's a quick summary to get you up-to-date. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/72673b93-3917-471f-a8bd-90dd29c5ebf8/d1c0335a49d862ff928829881bf2ee74.jpg journal - What you need to know: United States TikTok ban - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailoredstudio.co.nz/journal/p8k4wfm1zkkv49aqscyd4bkic9pqez monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/0d5a167f-1527-4ba8-aa1c-811f1b4606aa/Thought+leadership+Instagram+insights+updates.jpg journal - What you need to know: Instagram updates Here’s our short-and-sweet wrap up of the latest changes out of Meta for Instagram Insights. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/95708a02-2e26-4b0b-9082-dd8c59c5974e/Thought+leadership+Instagram+insights+updates+%283%29.jpg journal - What you need to know: Instagram updates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailoredstudio.co.nz/journal/qak6mgkb6a7prohatyizk7l2rkyufr monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/595b1140-7756-4744-bec2-2e7943fc21d4/TikTok+influence+%281%29.jpg journal - The purchasing power of TikTok We asked our followers if they’ve been influenced by content on TikTok and local brands might be surprised by the results. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/84d0770a-87f0-495c-92f7-b77ce4b1ec56/TikTok+influence+%282%29.jpg journal - The purchasing power of TikTok - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailoredstudio.co.nz/journal/gc3eo9rqo1pdt7uawsrbzoerjs3dd1 monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/37986788-b163-4ab4-b9f1-fda511d5d996/Video+on+Social+Media+.jpg journal - Is video the most effective social media strategy? In the ever-evolving world of digital marketing, it's no secret that video has become the reigning champion. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/1032e991-6180-4028-ab16-f3917804d9d7/Video+on+Social+Media++%281%29.jpg journal - Is video the most effective social media strategy? With a colossal 91.8% of internet users worldwide spending an average of 19 hours a week watching digital videos, it's clear that video content has become an integral part of our online experience. https://www.tailoredstudio.co.nz/journal/simplify-your-content-creation-with-ai monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/1f8db0ef-5912-437f-9d8e-de2a90e82ce8/Untitled+design.jpg journal - Simplify your content creation with AI The new Canva ‘Magic Studio’ brings together the best AI-powered tools, right inside the platform, to help you master your social content. https://www.tailoredstudio.co.nz/journal/digital-digest-performance-marketing monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/b2acf00f-0146-4f67-93d0-03e21af24125/069879c787ab5adf48589e169759689c.jpg journal - Digital digest: performance marketing - From google to meta, tiktok and pinterest, these are the updates to paid digital advertising that will make for performance improvement in 2024. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/1cd0adf8-93e3-40c9-870d-bf881cfd3c9c/Digital+Digest+performance+marketing.png journal - Digital digest: performance marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailoredstudio.co.nz/journal/the-year-ahead-create-your-2024-goals monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/6e3b665b-0974-40ae-802d-c9365206a55c/d9cdebf3f815c5d55e55f0e13d0866e5.jpg journal - The year ahead - create your 2024 goals - look back to move forward https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/24e09d34-c513-496a-8088-30fab2f0dc1b/2024+goals+%281%29.jpg journal - The year ahead - create your 2024 goals - visual application https://www.tailoredstudio.co.nz/journal/digital-digest-tiktok monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/e109ccc2-757f-407a-ac92-e13b5aa5e778/382498567_296916633051845_8268213407013143301_n.jpg journal - Digital digest: TikTok - The fastest growing social platform in 2023, tiktok is one to get involved in next year. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/4bdf1c7c-2efb-459e-9b01-004eb3ff7d91/f98138ece3f5d64df9f207b1c2535f4b.png journal - Digital digest: TikTok - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailoredstudio.co.nz/journal/crystal-ball-gazing-2024-predictions monthly 0.5 2023-12-19 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/cc436c06-e90a-42aa-9e09-64dd6a4dae87/928px-Paulinefrederick_5_retouched.jpeg journal - Crystal Ball Gazing - 2024 Predictions Tailored predictions for what we will see emerge and grow in 2024 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/c3d292d8-2968-4f07-b2a7-ed459ec7f171/7464b7451ae1df89f7a5278abae1a9df.jpg journal - Crystal Ball Gazing - 2024 Predictions - Quality and quantity It has never been more important to create regular, quality content. New and existing customers are more likely to trust or take advice from a brand that constantly delivers interesting and informative content. The demands of this content on small businesses is challenging, so winning in 2024 will mean an allocation of your marketing budget towards investment in this area. https://www.tailoredstudio.co.nz/journal/later-amp-why-its-a-lifesaver monthly 0.5 2023-12-19 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/c2e58648-d179-411f-9c33-9747da748973/green+tiles.jpg journal - Later & why it’s a lifesaver Manually posting content? This one’s for you. https://www.tailoredstudio.co.nz/journal/are-you-ready-for-cyber-weekend monthly 0.5 2023-12-19 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/82140951-d80c-427e-bc6a-f1ea6aaa93ff/cyber+5.jpg journal - Are you ready for Cyber Weekend? Whether you're participating in Black Friday & Cyber Monday or not, here are some last minute marketing tips and tricks to win this weekend and boost the efficiency of your marketing efforts for the rest of the holiday season. https://www.tailoredstudio.co.nz/journal/livestream-from-your-ray-bans monthly 0.5 2023-12-19 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/183876ce-89a4-4443-9ab3-7746c5ff40f1/rb.jpg journal - Livestream from your … Ray-Bans? meta introduces ray-ban smart glasses. https://www.tailoredstudio.co.nz/journal/why-tiktok monthly 0.5 2023-12-08 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/62c15483-76a0-4adb-a06b-6889d14c7974/f52e386c4b38bd886a916947b9602723.jpeg journal - Why TikTok? The stats you need to know https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/6298e61d-dbab-42ca-9747-86287d32b154/Why+TikTok+.jpg journal - Why TikTok? Are you ready for TikTok? It might not be right for every business, but if it's right for yours, we can help with strategy, set-up, ads, and everything in between. https://www.tailoredstudio.co.nz/journal/meta-launches-ai-personas monthly 0.5 2023-12-19 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/206e138c-5005-487f-84af-c859048933a2/IMG_9628.jpg journal - Meta launches AI personas Yes, you read that right. https://www.tailoredstudio.co.nz/journal/buying-the-blue-tick monthly 0.5 2023-12-08 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/66552b4d-9929-4c02-9658-88a237e13e3b/Buying+the+blue+tick.jpg journal - Buying the blue tick have you considered your credentials on Instagram? https://www.tailoredstudio.co.nz/journal/who-are-meta-marketing-pros monthly 0.5 2023-12-19 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/5621021c-f4ed-40ef-aa39-e55e657dadcc/meta.jpg journal - Who are “meta marketing pros”? meta marketing pros are technically a sales team https://www.tailoredstudio.co.nz/journal/ga4-your-new-google-analytics monthly 0.5 2024-01-31 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/13392040-005d-4b80-b94e-ad90dd739092/eyes.jpeg journal - GA4: your new Google Analytics GA4 is the new and improved version of Google Analytics - a platform that enables you to measure traffic and engagement across your website and apps. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/ebc6f3ff-c71a-4757-9b86-c95fa4c2fc2a/screens.jpg journal - GA4: your new Google Analytics - Making the switch to GA4 As of July 1st 2023, Universal Analytics was phased out If you opted in, your GA4 should now be set up automatically based on your existing settings in Universal Analytics. If you are unsure of whether your GA4 setup is complete, here's how to check https://www.tailoredstudio.co.nz/journal/the-opportunity-cyber-weekend monthly 0.5 2023-12-19 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/01dad3d7-23d8-4f4a-9b5e-32e07d8244c9/IMG_9635.jpg journal - The opportunity: Cyber Weekend - Black Friday & Cyber Monday It’s never too early to prepare for the retail calendar’s biggest weekend of the year. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/82670018-3a8f-4216-a337-ac94a8502f0b/IMG_9636.jpg journal - The opportunity: Cyber Weekend It’s only August. Why do you need to prepare now? Customers will expect to be delighted by online experiences. Consider your site speed, current bounce rate, time on site, and other controllable factors that could be affected now to improve your conversion rate in just a few month's time. https://www.tailoredstudio.co.nz/journal/the-advantages-of-meta-advantage monthly 0.5 2023-12-19 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/63f6c157-d4b5-440b-a506-1e612203f09c/leeks.jpeg journal - The advantages of Meta Advantage+ smarter ads = smarter shopping https://www.tailoredstudio.co.nz/journal/building-a-community-on-social-media monthly 0.5 2023-07-18 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/8733b419-4e0c-4af1-8e96-d4d59e21f2c9/4.png journal - Building a community on social media Essentially: you’ll improve your reach and engagement with community management. https://www.tailoredstudio.co.nz/journal/instagram-formats monthly 0.5 2023-07-12 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/c9c0c558-5e35-4536-b252-818cb310193b/When+to+use+stories%2C+reels+or+feed+posts.png journal - When to use stories, reels or feed posts Why we love Instagram and all of it's content formats; and when to embrace each. https://www.tailoredstudio.co.nz/journal/to-boost-or-not-to-boost monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/4d208802-3c34-466c-a864-3e7cec2d8b0b/f12e548a722d945825260b10ff93dca6.jpg journal - To boost, or not to boost Boosting a post on Instagram or using Meta's (formerly Facebook) ads manager platform offer different approaches to performance marketing. Each has their own advantages and our recommendation is always to allow the two to work in unison for ultimate success. https://www.tailoredstudio.co.nz/journal/digital-advertising-glossary monthly 0.5 2023-07-05 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/fa168047-d188-4ef2-b5c6-629dfd963945/glossary.png journal - But what does it mean? How to speak 'digital marketing'. - a Tailored Guide https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/d4b5802e-afb5-4657-99ef-85687afd55c8/digital+advertising+glossary.png journal - But what does it mean? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/70a80621-71c3-45fc-9b1c-7f1867f2e858/digital+advertising+glossary+%281%29.png journal - But what does it mean? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailoredstudio.co.nz/journal/how-often-should-you-be-posting-on-instagram monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/b61d12d0-65fe-4bd5-8430-d7c821b5dc9f/1c4f902002475e28327823871cb8219e.jpg journal - How often should you be posting on Instagram? - There’s no one-size-fits-all answer to this question - you’ll need to find a balance between what works for your audience, your brand, and the resources you have available. https://www.tailoredstudio.co.nz/journal/blog-post-title-one-snnle monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/9297ba98-0956-4d22-968e-de6fbd145e9f/d8ca509e3eaf3a638c8b2ff48e86dbe1.jpeg journal - The simplest way to convert your audience? - It’s still email that wins. Tailored are proud to be Klaviyo partners, and we’re seeing some great results for our clients that are onboard with us. Here’s a few reasons why we love the platform. https://www.tailoredstudio.co.nz/journal/trending-right-now-instagram-audio monthly 0.5 2023-07-05 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/0cd44730-1586-473e-8b8a-c6b88061bb20/trending+audio.gif journal - Trending right now - instagram audio - When posting reels on Instagram, one of our favourite ways to increase reach and engagement is to utilise current, trending audio. Here's why;⁠ audio has become a searchable opportunity (similar to a hashtag) where users can be introduced to brands by exploring a trending audio's page. ⁠ the beauty of audio is the association a sound can bring to a brand - it has become the modern interpretation of a 'jingle'. Think Apple with Harry Styles 'Music for a Sushi Restaurant' or Cadbury with Phil Collins 'In the Air Tonight.'⁠ it gives you an opportunity to take advantage of viral moments in pop culture and leverage the hype that certain audio is already experiencing. Consider the amount of Taylor Swift songs you've heard since her Eras tour started, or outtakes from The Kardashians.⁠ https://www.tailoredstudio.co.nz/journal/can-you-afford-to-keep-advertising monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/1e35211f-3596-4188-9cc7-50990b5babbb/5f5fea78c36c14fb6e3fefc75fd37054.jpeg journal - Can you afford to keep advertising? The old saying is that ‘marketing is always the first to go’ - let us explain why that would be a mistake. https://www.tailoredstudio.co.nz/journal/why-your-instagram-isnt-growing monthly 0.5 2023-07-05 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/187ac508-fb21-4a77-9a45-8fde0c3ce6fc/Organic+social+growth+%281%29.png journal - Why your instagram isn't growing - The average instagram business account is currently growing a following by 0.98% each month. https://www.tailoredstudio.co.nz/journal/tiktok-vs-instagram monthly 0.5 2023-07-05 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/4ecda82d-1d35-4259-b94a-40a117c90634/why+you+need+tiktok+and+instagram.png journal - Why you need tiktok and instagram - It's no secret that tiktok has changed the social media landscape. If you're on the fence about this new platform, here's why we think you need to add the app to your marketing mix. ⁠ https://www.tailoredstudio.co.nz/journal/automated-email-flows monthly 0.5 2023-07-05 https://images.squarespace-cdn.com/content/v1/612b0ffecb6e9a742d10240c/2d20cdd9-c959-4f4d-9f2f-60acb0df0d94/Automated+email+flows+%281%29.png journal - Why you need automated email flows An integral part to your marketing strategy, we regularly see email as one of the highest converting digital channels. 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