what you need to know: social media updates

Be in the know and win at the water cooler with the low-down on the latest social media updates and industry chat.

Instagram Explores Enhanced DM Filters

Instagram is testing expanded DM request filters to help creators and businesses manage high message volumes more effectively.

Building on existing filters for Creator Accounts, the platform is considering adding new filtering options and making them more accessible within the app. This move aims to reduce spam and prioritise important outreach, supporting creators in staying active and engaged on the platform.

Instagram Tests New Collage Feature for Stories

Instagram is testing a new collage feature for Stories, allowing users to create custom image collages from their camera roll.

Unlike its existing Layout option, which uses fixed templates, this update offers more creative flexibility. This move aligns with Instagram's history of adapting popular features from competitors, reminiscent of how it introduced Stories after Snapchat’s rise and Reels in response to TikTok.

2024 TikTok Shopping Trends

Consumers are shifting from fast fads to durable, high-quality products, guided by authentic TikTok reviews. The #BuyItForLife trend highlights sustainable, long-term investments, especially among male shoppers.

TikTok’s global communities inspire cross-cultural brand collaborations, blending unique traits and boosting product launches. International shopping is also on the rise, with creators sharing global product recommendations. Brands can leverage TikTok Shop Ads and creator partnerships to expand market reach and build trust.