the year ahead

planning for 2025

Get organised early and find key moments for storytelling through the year that resonate with your customer and their mindset at any given time.

key dates in q1

Music Festivals: throughout Jan and Feb

AW25/26 Intl Fashion Weeks: Jan 27-March 11

Lunar New Year: Jan 29

The Grammys: Feb 2

NZ’s Waitangi Day: Feb 6

Super Bowl Half Time Show: Feb 9

Valentine’s Day: Feb 14

Melbourne Fashion Festival: Feb 27-March 8

International Women’s Day: March 8

St Patrick’s Day: March 17

key dates in q2

NZ Daylight Savings Ends: April 6

Coachella: April 11-20

Easter Weekend: April 18-21

Anzac Day: April 25

Met Gala: May 5

NZ Mother’s Day: May 11

Australian Fashion Week: May 15-19

NZ King’s Birthday: June 2

AU King’s Birthday: June 9 (national except QLD & WA)

Matariki: June 20

key dates in q3

Euro Summer: June/July/August

NZ School Holidays: June 28-July 13

NZ Father’s Day: Sept 7

SS24 Intl Fashion Weeks: Sept 11-Oct 7

Spring Equinox: Sept 23

NZ Daylight Savings: Sept 28

key dates in q4

Halloween: Oct 31

Black Friday: Nov 28

Cyber Monday: Dec 1

Melbourne Cup Day: Nov 4

Spotify Wrapped Released: late-Nov

Music Festivals: start in Dec

Christmas Day: Dec 25

Boxing Day: Dec 26

New Year’s Eve: Dec 31